Brand Partnerships
The best brand partnerships are ones where both parties are able to grow qualified and enthusiastic audiences intent on continuing their relationships with the brands involved. As such, they are strategic, non-invasive and bring value, not only to brands, but to consumers as well. Great minds think alike. Great, like-minded businesses can create communities of customers who think like them, as well.
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Joybird
furniture retail + related content
Each year, as part of its activations at Modernism Week in Palm Springs, CA, Atomic Ranch magazine partnered with Joybird Furniture to reach and grow a mutually passionate audience of Midcentury home décor and design enthusiasts. Along with a team of marketing and editorial experts, I brokered contests such as the $2,000 giveaway below. The results were valuable to both groups: An increase in legally and ethically procured email signups numbering in the thousands for both parties and additional content touchpoints for both brands.
