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Advertorial

Advertorial is just a fancy way of saying "articles featuring clients." I've written a lot of these types of pieces over the years and have never compromised: Good advertorial should be as meticulously produced and useful to the reader as the best lifestyle editorial. Here are some of my favorites.

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Hawaii Home and Remodeling

Working from [A Modern] Home


This article toured the home of Hawaii-based design / build architect Karl Mench, who's doing really (ahem ...) groundbreaking work in the Aloha State. His contemporary style is rare among the '60s and '70s residences and plantation-style homes most familiar to Hawaii homeowners. It was a pleasure to get to know his young and growing family and partner with interior design firm Pacific Home for the staging of this property.

Read the article here →


 

Farm Life Magazine

Small Hay, Big Needs


This article featured two hard-working weekend warrior farmers in Missouri. One, a post office worker and the other, a firefighter, took to farming small plots of hay at night and on weekends — with the respective goals of feeding a beautiful group of trainer horses and supporting a small cow / calf operation. I learned so much from these two, including what that tassle thingy is that horse trainers always wave around. Fun times on the farm, indeed.

Read the article here →


 

Hawaii Home and Remodeling

Neo Bungalow


Those navy and green chairs. That damask wallpaper. This article featured interior designer Isla Schmidt and her incredible, eclectic tropical-meets-traditional design sense. The home in this piece is located in Nuuanu, a rainforest-laden residential district on the island of Oahu known for its bungalows. The table and chairs were later featured in Design Sponge.

Read the article here →


 

Kroger

My Magazine


So, Kroger called and said, "Hey, we're throwing a Cinco De Mayo party and were wondering if you could develop some recipes for us. Maybe throw in a couple of themed party ideas." Just kidding, that's not quite how it went down. But that is basically what I did. This piece featured several original quick-prep ideas and some decorating tips for that all-important festival day on the 5th of May.

Read the article here →