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Custom Publishing

Every once in a while, a company will ask me to envision an editorial brand, develop content, and assemble a team in order to make a magazine just for them. Custom publishing involves repeated, in-depth conversations with organizations who understand the power of original content to further brand goals. And that's my idea of a good time.

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higher education

Shidler College of Business

Shidler 60

Located in Hawaii, Shidler is the college of business administration at the University of Hawaii at Manoa. Shilder approached the company I worked for at the time, Pacific Basin Communications, to create a custom publication honoring its 60th anniversary. The result was Shidler 60, which featured a timeline of important program milestones. One of my favorite parts of doing content development and writing for this project was sifting (digitally) through some of those vintage photos.

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architecture

AIA Honolulu Chapter

AIA Design Awards

This publication served as the program for, and publication of, the annual design awards for the Honolulu chapter of the American Institute of Architects. Throughout this project, I interviewed award winners to better understand the intentionality of the buildings they created. I also handled content development and creative management of the entirety of this project.

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Sustainability

Hawaiian Electric Company

Green Hawaii

As Editor-in-Chief of Hawaii Home + Remodeling magazine, I was fortunate to work on some very cool bonus projects. Hawaiian Electric Company (HECO)'s Green Hawaii was an annual favorite for seven years. As Hawaii's public utility, HECO is progressively committed to finding ways to move Hawaii into the age of alternative energy. Green Hawaii was 32-page mini magazine devoted to giving Hawaii readers hundreds of tips on how to live a more sustainable lifestyle.

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solar energy

Hawaii Energy Connection

Solar, Simplified

Hawaii Energy Connection (HEC) is one of the state's most reputable and longstanding Photovoltaic (PV) energy companies. HEC asked the team at Hawaii Home + Remodeling to create a publication designed to educate consumers on the benefits of PV. Because Hawaii pays the highest energy costs in the nation, PV is booming there, and everyone wants a piece of the action. In a sea of out-of-state companies offering "get solar quick" schemes, HEC is doing PV right. We were happy to support their efforts on this project.

Read the publication here →