WEBSITE WRITING
Purplebricks USA
One of the first tasks I took on when joining Purplebricks USA was revamping the copy and content structure on its American website. Since its inception in the US, the site had taken on a recognizably British tone. I was asked to give the site a tone and cadence more applicable to the U.S. market.
corporate blogging
PB&J
In addition to revamping Purplebricks’ website content, I was charged with creating a blog designed to drive more traffic to the main site. The blog would also help deepen customer awareness and affinity over time. Thus, PB&J (“the Puplebricks Journal”) was born. As blog editor, I was responsible for maintaining the weekly schedule, bringing writers on board, editing content and curating every photo. It was a blast.
digital project development / direction
Cottages & Bungalows
When I first joined Engaged Media as Director of Content Marketing, a priority task was helping to update several of their aged websites. I was able to work with the Editor-in-Chief of Cottages and Bungalows along with a fabulous freelance designer to manage the website development process from creative concept to wireframes to final sign-off.
digital project development / direction
Atomic Ranch
In addition to the website revamp at Cottages, I was asked to facilitate a website revamp for Engaged Media’s flagship publication, Atomic Ranch. Working with the Editor-in-Chief and a skilled content marketing team, we were able to transform the site from outdated to updated — perfectly situated to handle weekly and daily content for this brand and its audience of Midcentury devotees.