WEBSITE WRITING
Purplebricks USA
One of the first tasks I took on when joining Purplebricks USA was revamping the copy and content structure on its American website. Since its inception in the US, the site had taken on a recognizably British tone. I was asked to give the site a tone and cadence more applicable to the U.S. market.
corporate blogging
PB&J
In addition to revamping Purplebricks’ website content, I was charged with creating a blog designed to drive more traffic to the main site. The blog would also help deepen customer awareness and affinity over time. Thus, PB&J (“the Puplebricks Journal”) was born. As blog editor, I was responsible for maintaining the weekly schedule, bringing writers on board, editing content and curating every photo. It was a blast.
digital project development / direction
Cottages & Bungalows
When I first joined Engaged Media as Director of Content Marketing, a priority task was helping to update several of their aged websites. I was able to work with the Editor-in-Chief of Cottages and Bungalows along with a fabulous freelance designer to manage the website development process from creative concept to wireframes to final sign-off.
digital project development / direction
Atomic Ranch
In addition to the website revamp at Cottages, I was asked to facilitate a website revamp for Engaged Media’s flagship publication, Atomic Ranch. Working with the Editor-in-Chief and a skilled content marketing team, we were able to transform the site from outdated to updated — perfectly situated to handle weekly and daily content for this brand and its audience of Midcentury devotees.
WEBSITE WRITING
1972 Outpost
This place is so L.A., but not the L.A. of today. Working on the content for this website was like taking a trip back in time to Old Hollywood, when this home's owners had neighbors like Frank Sinatra, Bela Lugosi and Delores Del Rio. An old movie buff from way back, I loved diving into the swanky, swinging feel of the custom content we created for this residence, including the original film, "If These Walls Could Croon." If, indeed.
WEBSITE WRITING
547 Tustin Avenue
This custom home was built in one of the most sought-after neighborhoods in Newport Beach. Despite its brand-spanking-newness, I loved the developers' commitment to keeping the style of the home (craftsman / beach mashup) in-line with the rest of the residences in the area. I've been on more than 100 photo shoots in my career, but none were as fun as this one because I got to bring my dog, Patty, along. Indulgent, I know. But there you have it: The ultimate Take Your Dog to Work day.
WEBSITE WRITING
Montage Residences Kapalua Bay
I spent a week on Maui interviewing the executive leadership of Montage Kapalua Bay, along with a few members of the RUHM creative team. Our objective: Determine exactly what type of messaging Montage would need to create a marketing package worthy of the high-end residences they were poised to put on the market for sale. This website was the result: A combination of sales-inventory listings and brand storytelling we're all happy to hang our aloha shirts on.
WEBSITE WRITING
CAVU Las Vegas
CAVU is an acronym for the aviation term "ceiling and visibility unlimited." Yet, even the sky wasn't the limit for the homeowners who envisioned this residence and had it built to their specifications. Created for two of Las Vegas's most sought-after architects, the home features a roofline constructed to look like an airplane wing, hence the name. The only way to write about this home was to throw all stodginess to the desert wind and call it what it was: "A bonafide bastion of glass, rammed earth, steel, stone and seductive prowess."