Bloom Healthcare
Healthcare Marketing
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Acend Broker
healthcare marketing
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Joybird Furniture
Paid email campaign
An already digitally forward company, Joybird furniture sought to grow its customer base by partnering with Atomic Ranch Magazine (AR). As Director of Content Marketing at AR’s parent company, Engaged Media, I was charged with developing an email program to reach AR’s 12,000-strong email customer base with exclusive Joybird content. Because Joybird is so content-strong, the task proved both easy and fun. The result was a monthly email catered to Midcentury Modern enthusiasts and highlighting Joybird products. The campaign showed impressive results, with open rates consistently above 25%.
